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beta post

beta post

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Country: Japan
Founded: 2019 2010s
Category: Clothing Bags Accessories Wallets
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

beta post is a Japanese fashion and product brand led by designer Ken Esaki, launched for Fall/Winter 2019. Its predecessor was “ED ROBERT JUDSON β.” In addition to accessories such as bags and wallets, it also offers apparel. The brand views products as a medium for raising questions beyond fashion, and presents items themed around environmental issues and traditional crafts under the concept of “encouraging viewers to think.” Its work centers on reconfiguring everyday materials and social themes through original ideas.

Concept

Encouraging viewers to think

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

ED ROBERT JUDSON

Parent brand

Wallets

A concept-expansion brand carrying on the β line

beta post is the successor brand to ED ROBERT JUDSON’s experimental concept line, “ED ROBE

beta post is the successor brand to ED ROBERT JUDSON’s experimental concept line, “ED ROBERT JUDSON β,” which was renamed and launched from Fall/Winter 2019. While carrying forward the parent brand’s exploration of structure and function, it set out to prompt viewers to think through its products and expanded its scope to include apparel alongside bags and leather goods. It can be regarded as a derivative brand within the ED ROBERT JUDSON brand family, not simply as another brand designed by the same designer, because it continues under an independent brand name after an official line derived from the parent brand was renamed.

2009 Parent brand

ED ROBERT JUDSON

Wallets

A concept-expansion brand carrying on the β line

beta post is the successor brand to ED ROBERT JUDSON’s experimental concept line, “ED ROBE