Tagline
Simple, but I don’t want to look like everyone else
bita. is a Japanese casual fashion brand operated by Antiroza Co., Ltd., headquartered in Shinagawa, Tokyo. Focusing primarily on womenswear, it offers tops, knitwear, pants, skirts, dresses, bags, shoes, and other items. The brand presents casual styles for adult women centered on a healthy look, a moderate sense of mode, playfulness, and mixing styles, under the message “Simple, but I don’t want to look like everyone else.” It is also described as a sister brand of VACANCY and is sold mainly online.
Concept
Casual styles for adult women who enjoy freely mixing styles, with a healthy look, a moderate sense of mode, and playfulness.