Blanc YM is a Japanese fashion brand launched by designer Yutaro Miyauchi for Spring/Summer 2015. From Spring/Summer 2016, it has operated under its current name, which adds the designer’s initials, “YM.” Centered on menswear and womenswear, the brand proposes minimalist everyday clothing that reconsiders staple items through their materials, textures, and details. Its brand concept is “Universality, Diversity, +α,” and it adds distinctive variations to basic clothing while avoiding excessive ornamentation.
Concept
Universality, Diversity, +α