Tagline
My story,My jewelry.
BLOOM is a Japanese jewelry brand that originated from BLOOM Co., Ltd., established in 2013. It is currently operated by As-me Estelle and offers jewelry for everyday wear, including necklaces, rings, and earrings, as well as bridal jewelry. Its official concept is “My story,My jewelry.” The brand proposes “heart-stirring personal jewelry,” adding a touch of “feminine” sweetness to basic jewelry designed to accompany the wearer on any day. Its collections include rondel designs and birthstone and birth-flower motifs, and it also offers BLOOM BRIDAL.
Concept
A touch of “feminine” sweetness is added to basic jewelry designed to accompany the wearer on any day. From the moment it is worn, the heart softens, and even movements and gestures become beautiful. This is personal jewelry that stirs the heart.