blooming FLORA essence was a Japanese lingerie brand developed by Shirohato Co., Ltd. of Kyoto. It began sales in December 2016 as a sister brand derived from the loungewear brand blooming FLORA. Focusing on innerwear such as bras and panties, it expressed through lingerie the parent brand’s philosophy of providing gentle comfort for the body and a gentle mood, allowing people to relax at home. The brand was characterized by a fit that minimized constriction and the use of lace, and offered items such as bralettes and non-padded bras. New development under the independent brand name cannot currently be confirmed.
Concept
Gentle comfort for the body, a gentle mood, and relaxing at home