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blooming FLORA Standard Label

blooming FLORA Standard Label

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Country: Japan
Founded: 2015 2010s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

blooming FLORA Standard Label is a Japanese loungewear brand launched in September 2015 by Shirohato Co., Ltd., headquartered in Kyoto. As a sister brand to Shirohato’s private label, blooming FLORA, it focused on chic designs and materials for adult women, offering 100% cotton loungewear and pajamas. In 2016, it also launched 100% cotton viyella unisex pajamas. Carrying on the parent brand’s philosophy, it proposed gentler materials and chic designs for adults.

Concept

While retaining blooming FLORA’s concept of “loungewear that lets you spend time at home in gentle comfort and a gentle mood,” the brand proposed gentler materials and chic designs for adult women.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

blooming FLORA

Parent brand

Clothing

A chic sister brand for mature women

blooming FLORA Standard Label is a sister brand officially derived from blooming FLORA and

blooming FLORA Standard Label is a sister brand officially derived from blooming FLORA and an independent loungewear line launched by Shirohato Co., Ltd. in 2015. It carried forward the parent brand’s core concept of “spending time at home in comfortable clothing,” while offering products aimed at more mature women, with an emphasis on chic designs and cotton materials. Whereas blooming FLORA offered a broad range of loungewear, this line complemented the category of mature everyday wear through understated designs, a focus on material texture, and items such as unisex pajamas. Official announcements also explicitly described it as a “sister brand” and “new brand” of blooming FLORA.

2015 Parent brand

blooming FLORA

Clothing

A chic sister brand for mature women

blooming FLORA Standard Label is a sister brand officially derived from blooming FLORA and