Tagline
PLAY AGAIN
BLUEGRAIN is a women’s sports bra specialist brand founded in 2021 by Im Donghwa (임동화), based in Seoul, South Korea. Centered on fit tailored to Korean women’s body types, support suited to different exercise intensities, and affordable prices, the brand offers sportswear focused on sports bras. It sets out to “start with sports bras and create a culture of exercising together,” and develops products through repeated fittings and exercise tests with active athletes and running specialists, guided by the principle that “when exercise is fun, people keep at it.” Its signature products include the “잘만브라” series, and it has expanded into sportswear for couples and teamwear.
Concept
Starting with sports bras, creating a culture of exercising together.