Boîte is a Japanese bag brand developed by Beam Co., Ltd. and a men’s and unisex line derived from Jouet. The brand name means “box” in French. Its core image is setting out with a toy box filled with excitement, and its range includes everyday-use shoulder bags, backpacks, totes, and Boston bags. Focusing on material feel and functionality, the brand offers bags built around casual style, with ample storage and ease of use.
Concept
To always be as if setting out with a toy box filled with excitement.