JOUET is a Japanese bag brand developed by Beam Co., Ltd., a company founded in 1987 and based in Osaka. Its product range includes totes, shoulder bags, backpacks, Boston bags, wallets, and more. The brand aims to bring the excitement of receiving a toy as a child. Its official concept is to add originality inspired by free thinking unconstrained by convention to simple, standard designs rooted in casual style. It also emphasizes everyday functionality, including light weight and storage capacity. The company also develops Boîte, a brand for men and unisex use.
Concept
The brand develops products that add originality inspired by free thinking unconstrained by convention to simple, standard designs rooted in casual style.