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bonjour bonsoir

bonjour bonsoir

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Country: Japan
Founded: 2013 2010s
No longer active
Category: Clothing Bags Eyewear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

bonjour bonsoir is a Japanese fashion brand launched in the Fall/Winter 2013 season as an original brand of bonjour records, a music and culture hub in Daikanyama, Tokyo. Designed by Daniela Diletto as art director, the brand offered T-shirts, caps, bags, and miscellaneous goods, with a focus on unisex sweatshirts. Based on the concept of “sweatshirts that greet cities around the world,” it is characterized by graphics featuring city names and original fonts, and casualwear rooted in music and street culture. The brand’s suspension is currently announced on its official website.

Concept

Sweatshirts that greet cities around the world

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1997

Year Brand Category Description

1997

bonjour records

Parent brand

Clothing

A unisex graphic and casual line

Launched in the Fall/Winter 2013 season as an original brand of bonjour records, this unis

Launched in the Fall/Winter 2013 season as an original brand of bonjour records, this unisex fashion line is built around a concept of bringing the names of cities around the world to sweatshirts. It offers vivid colors, pop fonts, and sporty items, connecting the sensibilities of music and street culture with everyday wear. In contrast to bonjour records BOYS, a menswear-focused line launched in 2011, and Bonjour Girl, aimed at women, it serves as a later line offering gender-neutral graphics and casual wear, helping bonjour records extend its cultural outlook across a broader range.

1997 Parent brand

bonjour records

Clothing

A unisex graphic and casual line

Launched in the Fall/Winter 2013 season as an original brand of bonjour records, this unis