bonjour records

A men's private clothing label that branched off from bonjour records in 2011 and launched with Daisuke Genma as creative director. Against the backdrop of the relationship between music and clothing at its stores, its 2011 debut line presented reworked mod fashion, while its Spring/Summer 2012 collection expressed classical utility style as a uniform. While Bonjour Girl covered womenswear and bonjour bonsoir unisex graphic casualwear, BOYS focused on menswear and was an earlier line that expanded bonjour records' fashion offering through elements of mod and utility style.

A women’s line developed by bonjour records, initially directed by stylist Chiharu Dodo, with the role of bringing culture into women’s wardrobes. Alongside everyday items such as cosmetics and accessories, it offers logo T-shirts, graphics, bags, and collaborations with artists, films, and others. In 2022, it also held projects focused on cultural movements in various countries and music. In contrast to BOYS, which centers on menswear, and bonjour bonsoir, which is not limited by gender, it is a line that presents bonjour records’ music, art, and pop culture through women’s fashion and goods.

Launched in the Fall/Winter 2013 season as an original brand of bonjour records, this unisex fashion line is built around a concept of bringing the names of cities around the world to sweatshirts. It offers vivid colors, pop fonts, and sporty items, connecting the sensibilities of music and street culture with everyday wear. In contrast to bonjour records BOYS, a menswear-focused line launched in 2011, and Bonjour Girl, aimed at women, it serves as a later line offering gender-neutral graphics and casual wear, helping bonjour records extend its cultural outlook across a broader range.