Bonjour Sagan

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

BONJOUR SAGAN is a Japanese fashion brand launched in April 2019 by Masayuki Oba, representative of Bleaf. Built on an e-commerce business that supports manufacturers in expanding distribution, it offers women’s wear, bags, shoes, accessories, and more, while also carrying men’s items and miscellaneous goods. Its official app proposes basic items that can be worn in a variety of ways, under the concept that “everyone can enjoy fashion.” The brand has established a sales platform for its own and partner brands and is available through outlets such as ZOZOTOWN.

Concept

Everyone can enjoy fashion

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2025
2025 Sub-brand
BONJOUR SAGAN enfant
Clothing

A kids’ line that extends coordinated parent-child styling

BONJOUR SAGAN enfant is a kids’ line derived from BONJOUR SAGAN, a brand focused primarily

BONJOUR SAGAN enfant is a kids’ line derived from BONJOUR SAGAN, a brand focused primarily on womenswear, extending the parent brand’s polished casual style to children. Aimed at children aged 3–10, it proposes “mini&mom” coordinated looks that subtly connect through shared colors, buttons, and stitching rather than simply replicating a mother’s style in a smaller size. While the adult brand covers the everyday wardrobe as a whole, enfant complements it with children’s everyday wear, including tops, bottoms, and dresses designed with ease of movement and comfort in mind. Unlike soins, which focuses on bags, it is a derivative brand focused on parent-child styling and children’s clothing.

- Sub-brand
soins
Bags

A derivative line focused on bags for adults

soins is a derivative brand centered on bags, offered through the official BONJOUR SAGAN o

soins is a derivative brand centered on bags, offered through the official BONJOUR SAGAN online store. While BONJOUR SAGAN itself covers apparel, shoes, and a broad range of fashion accessories, soins focuses its product range on bags for work and outings, including top-handle bags, shoulder bags, and tote bags. The official brand guide describes its role as proposing bags that balance design and practicality and are easy to use every day. Whereas BONJOUR SAGAN enfant handles parent-child coordinated outfits and children’s clothing, soins complements the adult bag category and supports styling beyond clothing within the brand portfolio.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Bonjour Sagan

Country of origin, founding year, categories and parent brands.

Related keywords

Related links