soins

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Country: Japan
Category: Bags
Related brands: Bags brands from Japan

Overview

Tagline

More than affordable, less than luxury

soins is a bag brand derived from BONJOUR SAGAN and operated by Bleaf Inc. With the tagline “More than affordable, less than luxury,” it offers handbags, shoulder bags, and other styles centered on balancing design and practicality. Aimed at people in their late 20s and older who are unsure what bags to choose, the brand proposes “a little something nice” for work and outings—bags that feel less daunting to use every day than luxury brands. Its range also includes products made with cowhide and faux suede, and is sold through its official online store and Rakuten Market.

Concept

A bag brand that combines design and practicality, offering a little more ease of mind.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

Bonjour Sagan

Parent brand

Clothing

A derivative line focused on bags for adults

soins is a derivative brand centered on bags, offered through the official BONJOUR SAGAN o

soins is a derivative brand centered on bags, offered through the official BONJOUR SAGAN online store. While BONJOUR SAGAN itself covers apparel, shoes, and a broad range of fashion accessories, soins focuses its product range on bags for work and outings, including top-handle bags, shoulder bags, and tote bags. The official brand guide describes its role as proposing bags that balance design and practicality and are easy to use every day. Whereas BONJOUR SAGAN enfant handles parent-child coordinated outfits and children’s clothing, soins complements the adult bag category and supports styling beyond clothing within the brand portfolio.

2019 Parent brand

Bonjour Sagan

Clothing

A derivative line focused on bags for adults

soins is a derivative brand centered on bags, offered through the official BONJOUR SAGAN o