BOOSTOCK is one of the brands in the Baby Room group, operated by a Japanese children’s and adult clothing manufacturer based in Osaka, and launched in Spring/Summer 2025. Its designs are based on vintage T-shirts from the 1980s and 1990s, and the brand name combines BOOT (bootleg items) and STOCK (deadstock). Centered on the enjoyment of finding items in vintage clothing stores, the brand offers tops such as T-shirts and sweatshirts in sizes ranging from kids’ to men’s, reflecting the assumption and imagination that bootleg T-shirts from that era had remained as deadstock.
Concept
The designs are based on the excitement of finding something among the many items in a vintage clothing store, and imagine what it would be like if T-shirts made as bootlegs in the 1980s and 1990s had remained as deadstock.