GENERATOR

A sibling brand that extends GENERATOR’s kids’ casualwear to a broader range of everyday settings. Its sizing centers on 90–160 cm, with sizes available up to 160–170 cm. The range is built around easy-to-move-in, versatile items such as T-shirts, sweatshirts, shorts, easy pants, and nylon outerwear. While GENERATOR itself offers a stylish range that includes menswear and womenswear, FOV focuses more heavily on practical casualwear and graphic expression for kids and juniors. It has a distinct role from undeny.’s offerings for girls and women and BOOSTOCK’s range centered on vintage graphics.

A casual line derived from GENERATOR that broadens its intended audience to girls, juniors, and women. While GENERATOR focuses on children’s clothing alongside menswear and a wide range of everyday wear, undeny. offers pieces such as blouses, lace cardigans, and skirts, incorporating silhouettes and details for women, with sizing that spans from growing children to adults. Unlike FOV’s basic casualwear centered on children, it is positioned as a spin-off line that extends into girls’ styles and adult wardrobes.

A derivative brand that joined GENERATOR’s brand group from the Spring/Summer 2025 season. Using vintage T-shirts from the 1980s and 1990s as its design basis, it applies graphics conceived as bootlegs and deadstock from that era to simple silhouettes that are not overly worked, including T-shirts and sweatshirts made from 100% cotton jersey. Its continuous size range runs from children’s sizes 110–160 cm to adult sizes 160–180 cm, and this cross-generational sizing is also a distinguishing feature. In contrast to GENERATOR’s everyday casualwear, FOV’s broad range of daily wear, and undeny.’s proposals for girls and women, it takes on the role of clearly foregrounding vintage graphics, with tops as its focus.