undeny.

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

undeny. is a Japanese kids' fashion brand launched under GENERATOR's brand portfolio. It debuted with the Spring/Summer 2020 collection and offers natural, casual children's clothing, primarily for girls. Based on the concept of “clothing that blends into everyday life,” it centers on styles for spending everyday life naturally and promotes clothing that can be enjoyed freely in comfortable places. The brand offers sizes from kids' and junior to women's and remains active as one of the brands in GENERATOR's portfolio, which is based in Sakai, Osaka Prefecture.

Concept

Clothing that blends into everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

GENERATOR

Parent brand

Clothing

An everyday wear line extending to girls and adults

A casual line derived from GENERATOR that broadens its intended audience to girls, juniors

A casual line derived from GENERATOR that broadens its intended audience to girls, juniors, and women. While GENERATOR focuses on children’s clothing alongside menswear and a wide range of everyday wear, undeny. offers pieces such as blouses, lace cardigans, and skirts, incorporating silhouettes and details for women, with sizing that spans from growing children to adults. Unlike FOV’s basic casualwear centered on children, it is positioned as a spin-off line that extends into girls’ styles and adult wardrobes.

2007 Parent brand

GENERATOR

Clothing

An everyday wear line extending to girls and adults

A casual line derived from GENERATOR that broadens its intended audience to girls, juniors