FOV

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Country: Japan
Founded: 2017 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

FOV is a Japanese fashion brand for kids and juniors that launched in Spring/Summer 2017 as a spin-off from GENERATOR. Based on the concept “FASHION OF VERSITY” (diverse fashion), it offers clean, casual styles at affordable prices. Its range focuses on everyday wear, including T-shirts, sweatshirts, shirts, pants, and outerwear, with a wide range of sizes for boys and girls. Alongside GENERATOR, it remains active as part of a group of children’s clothing brands based in Osaka, selling through wholesale and online channels.

Concept

FASHION OF VERSITY (diverse fashion)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2007

Year Brand Category Description

2007

GENERATOR

Parent brand

Clothing

A sibling line focused on everyday casualwear for kids

A sibling brand that extends GENERATOR’s kids’ casualwear to a broader range of everyday s

A sibling brand that extends GENERATOR’s kids’ casualwear to a broader range of everyday settings. Its sizing centers on 90–160 cm, with sizes available up to 160–170 cm. The range is built around easy-to-move-in, versatile items such as T-shirts, sweatshirts, shorts, easy pants, and nylon outerwear. While GENERATOR itself offers a stylish range that includes menswear and womenswear, FOV focuses more heavily on practical casualwear and graphic expression for kids and juniors. It has a distinct role from undeny.’s offerings for girls and women and BOOSTOCK’s range centered on vintage graphics.

2007 Parent brand

GENERATOR

Clothing

A sibling line focused on everyday casualwear for kids

A sibling brand that extends GENERATOR’s kids’ casualwear to a broader range of everyday s