Tagline
More stylish casual wear!
by LOVEiT was a Japanese children’s clothing brand developed by Narumiya International. From summer 2015, under the slogan “More stylish casual wear!”, it offered basic real-clothes styles in the mid-price range for shopping centers, primarily targeting boys and girls from elementary to middle school age. The brand was suspended after the Fall/Winter 2025 season, and all its stores were closed in succession.
Concept
Offering basic real-clothes styles