Tagline
Authentic outfits that mix the mood of the moment with denim, workwear, and military style as the styling foundation
Cepo is a Japanese casual brand developed by Blue Mate Co., Ltd. In March 2010, it opened its first store, “cepo,” in Nagoya. Using denim, workwear, and military style as the foundation for styling, it proposes authentic outfits that incorporate the mood of the moment. The brand values the moment when customers take a garment in hand and is committed to making clothes that can turn tradition into innovation, under the slogan “What you want to wear now, in your hands now.”
Concept
The concept is to value the moment customers take a garment in hand and to focus on making clothes that can turn tradition into innovation: what you want to wear now, in your hands now.