CHIC by Lirette is a Dutch women’s fashion brand founded in 2010 by designer Lirette Gerlach. It draws design inspiration from the cultures and colors encountered while traveling, and offers dresses, skirts, tops, swimwear, and accessories such as necklaces and earrings. Its official profile states that it aims to create collections for women who appreciate color and femininity and that foster confidence and comfort.
Concept
The collections draw inspiration from destinations, cultures, and colors encountered while traveling, and offer clothing for enjoying color and femininity and feeling confident and comfortable.