Tagline
May women keep shining, always…
chouchou is a Japanese women’s line offered alongside QUEENS COURT’s established line, for women seeking a more elevated offering. Named after the French word for “favorite,” it is presented around feminine, elegant styles and an elevated sense of luxury. The line embodies the wish for women to keep shining, always.
Concept
The line is aimed at women seeking a more elevated offering and is named after the French word for “favorite.” Alongside elegant styles that express femininity, it offers a sense of luxury for women seeking a more elevated style.