chuclla

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Country: Japan
Category: Clothing Bags Footwear
Related brands: Clothing brands from Japan

Overview

Tagline

An online fashion store for effortless chic × trends

chuclla is a Japanese fashion brand centered on natural yet refined everyday wear. It is operated by Osaka-based chuclla Co., Ltd., established in 2019. Focusing on its directly operated online store, it offers a wide range of products, from tops, outerwear and bottoms to shoes, bags and interior accessories. The brand presents wardrobe ideas based on “effortless chic × trends” and explains that MAISON CHUCLLA handles planning and design, pattern-making, fabric selection and sewing in-house.

Concept

The brand proposes everyday wardrobes that incorporate trends, based on “effortless chic” that feels natural yet polished.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

MAISON CHUCLLA

Sub-brand

Clothing

The core original line responsible for in-house production

An original line of chuclla and its core line, with planning, design, patternmaking, fabri

An original line of chuclla and its core line, with planning, design, patternmaking, fabric selection, and sewing all handled in-house. It is produced using an in-house atelier and domestic factories, and is listed as a separate brand category from chuclla itself. It also serves as the foundation for MAISON CHUCLLA+, which reworks surplus materials.

2019 Sub-brand

MAISON CHUCLLA

Clothing

The core original line responsible for in-house production

An original line of chuclla and its core line, with planning, design, patternmaking, fabri