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CHIMI vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CHIMI Swap brands

CHIMI

Sweden Founded 2016

Minimal & basics · Outdoor & functional · Polished & dressy

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    BERLUTI shows a stronger emphasis

  • Outdoor & functional

    CHIMI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CHIMI (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of CHIMI and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CHIMI
  • BERLUTI
Minimal & basics
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
CHIMI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
CHIMI
BERLUTI
Country Sweden France
Founded 2016 1895
Category Eyewear Footwear
Other categories — Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

CHIMI

  • CHIMI OPTICS

    CHIMI OPTICS is positioned as a line of optical frames established by CHIMI to address demand for pr...

    View more
  • CHIMI SKI

    CHIMI SKI is a derivative line in the performance segment launched by CHIMI in 2019, positioned with...

    View more

BERLUTI

Collaborations

CHIMI

  • 2023-03-22

    Maison Kitsuné

    An eyewear capsule with Sweden-based CHIMI launched in March 2023, featuring two silhouettes: Square and Shield.

CHIMI collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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