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CHIMI vs Madhappy: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CHIMI Swap brands

CHIMI

Sweden Founded 2016

Minimal & basics · Outdoor & functional · Polished & dressy

Madhappy

United States Founded 2017

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Madhappy shows a stronger emphasis

  • Outdoor & functional

    CHIMI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CHIMI (solid line, circles)
  • Madhappy (dashed line, squares)
Traits of CHIMI and Madhappy, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CHIMI
  • Madhappy
Minimal & basics
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Polished & dressy
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Luxury & heritage
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Avant-garde & designer
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Decoration & playfulness
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Streetwear
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Trends & youth culture
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Sporty & sportswear
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Outdoor & functional
CHIMI：Relative prominence within the brand
Madhappy：Relative prominence within the brand

Basic information

Field
CHIMI
Madhappy
Country Sweden United States
Founded 2016 2017
Category Eyewear Clothing
Other categories — Art projects

— indicates information that is not available.

Brand profiles

Brand lines

CHIMI

  • CHIMI OPTICS

    CHIMI OPTICS is positioned as a line of optical frames established by CHIMI to address demand for pr...

    View more
  • CHIMI SKI

    CHIMI SKI is a derivative line in the performance segment launched by CHIMI in 2019, positioned with...

    View more

Madhappy

Collaborations

CHIMI

  • 2023-03-22

    Maison Kitsuné

    An eyewear capsule with Sweden-based CHIMI launched in March 2023, featuring two silhouettes: Square and Shield.

CHIMI collaborations

Madhappy

  • 2026-05-15

    Converse

    A collaboration with Madhappy (2026, the second collaboration). Chuck 70 Hi and Ox are offered in five colorways, featuring West Coast references, hand-finished details, and enlarged details.

  • 2025-10-10

    Marni

    Madhappy × Marni “Heart to Heart,” released on October 10, 2025. The 15-piece collection, presented in the context of World Mental Health Day, includes hoodies, fleece, T-shirts, accessories, and more.

  • 2025-04-12

    NEEDLES

    A collaborative capsule with Madhappy. Around 13 styles, including track jackets, track pants, mohair cardigans, and PAPILLON accessories, were released exclusively at NEPENTHES.

Madhappy collaborations

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