Etq. vs More Joy: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Etq. Swap brands

Etq.

Netherlands Founded 2010

Minimal & basics · Polished & dressy · Streetwear

More Joy

United Kingdom Founded 2019

Decoration & playfulness · Streetwear · Sporty & sportswear

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Minimal & basics
Etq. shows a stronger emphasis
Polished & dressy
Etq. shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

Etq. (solid line, circles)
More Joy (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

Etq.
More Joy

Minimal & basics: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Polished & dressy: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Luxury & heritage: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Avant-garde & designer: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Decoration & playfulness: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Streetwear: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Trends & youth culture: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Sporty & sportswear: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand
Outdoor & functional: Etq.：Relative prominence within the brand

More Joy：Relative prominence within the brand

Basic information

Field	Etq.	More Joy
Country	Netherlands	United Kingdom
Founded	2010	2019
Category	Footwear	Clothing
Other categories	Clothing Eyewear	Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Etq.

Netherlands Founded 2010

ETQ is a footwear and apparel brand founded in 2010 in Amsterdam, the Netherlands, by Patrick van der Woude and Hugo Castermans. Co-founder Patrick van der Woude leads the creative direction, and the brand offers quality-focused wardrobe es...

Compare Etq. with other brands View brand profile View similar brands

More Joy

United Kingdom Founded 2019

More Joy is a brand operated in London by Christopher Kane and Tammy Kane. Launched as a second line in 2019, it offers a wide range of slogan-bearing items, from apparel such as T-shirts and hoodies to lifestyle and home items including be...

Compare More Joy with other brands View brand profile View similar brands

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