Compare brand traits, similarities and differences.
Outdoor & functional · Minimal & basics · Polished & dressy
Minimal & basics · Polished & dressy · Trends & youth culture
Fjällräven shows a stronger emphasis
COOR shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Sweden | South Korea |
| Founded | 1960 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Bags Lifestyle products | Bags Accessories Footwear |
— indicates information that is not available.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such as backpacks, tents, and sleeping bags, and is committed to making functional, d...
COOR is a contemporary brand launched in 2017 in Seoul, South Korea. Its name derives from Common Origins, and its representative, Shin Seung-hyun, oversees planning and direction. The brand focuses primarily on menswear and also offers wom...
The brands share concept-driven design and outdoor influences.
The brands share concept-driven design and outdoor influences.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share refined everyday staples and concept-driven design.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.
The brands share minimal design and refined everyday staples.