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GU vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    BERLUTI shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of GU and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • BERLUTI
Minimal & basics
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
GU
BERLUTI
Country Japan France
Founded 2006 1895
Category Clothing Footwear
Other categories Bags Accessories Footwear Lifestyle products Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

BERLUTI

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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