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PACE vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PACE Swap brands

PACE

Brazil Founded 2017

Trends & youth culture · Streetwear · Sporty & sportswear

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    PACE shows a stronger emphasis

  • Trends & youth culture

    PACE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PACE (solid line, circles)
  • Kero (dashed line, squares)
Traits of PACE and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PACE
  • Kero
Minimal & basics
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
PACE：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
PACE
Kero
Country Brazil Sweden
Founded 2017 1929
Category Clothing Textiles and material technology
Other categories — Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

PACE

  • DT2

    PACE’s ABOUT page presents DT2 as a sportswear division newly established by the brand. While the ma...

    View more

Kero

No information is available.

Collaborations

PACE

No information is available.

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

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