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CASIO vs SUBU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CASIO Swap brands

CASIO

Japan Founded 1957

Outdoor & functional · Sporty & sportswear · Streetwear

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.

Different traits

  • Sporty & sportswear

    CASIO shows a stronger emphasis

  • Minimal & basics

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CASIO (solid line, circles)
  • SUBU (dashed line, squares)
Traits of CASIO and SUBU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CASIO
  • SUBU
Minimal & basics
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Polished & dressy
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Luxury & heritage
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Avant-garde & designer
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Decoration & playfulness
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Streetwear
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Trends & youth culture
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Sporty & sportswear
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand
Outdoor & functional
CASIO：Relative prominence within the brand
SUBU：Relative prominence within the brand

Basic information

Field
CASIO
SUBU
Country Japan Japan
Founded 1957 2016
Category Watches Footwear
Other categories Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

CASIO

  • G-SHOCK

    G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by Kikuo Ibe...

    View more

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Collaborations

CASIO

No information is available.

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

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