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THREE vs SUBU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Streetwear

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • SUBU (dashed line, squares)
Traits of THREE and SUBU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • SUBU
Minimal & basics
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
SUBU：Relative prominence within the brand

Basic information

Field
THREE
SUBU
Country Japan Japan
Founded 2009 2016
Category Beauty and cosmetics Footwear
Other categories Fragrance —

— indicates information that is not available.

Brand profiles

Brand lines

THREE

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

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