THREE

A derivative brand launched in September 2018 by ACRO Inc., which operates THREE, to develop a new market amid growing demand for men’s grooming and makeup. While THREE focuses primarily on holistic care centered on essential oil science, FIVEISM × THREE places proposals for “self-expression,” including makeup as well as skincare, at its core. Whereas THREE’s men’s care line, THREE FOR MEN GENTLING, addresses everyday conditioning, this brand is positioned with makeup offerings at the forefront.

A men’s derivative series organized by THREE to address skin and scalp conditions specific to men, it offers products under the line name ranging from skincare (cleansers, toners, moisturizers, and more) to scalp and hair care (shampoo, conditioner, and styling). It applies THREE’s essential oil research and holistic care approach to men’s daily care, serving as an entry point for maintaining a clean appearance and establishing grooming routines. While FIVEISM × THREE covers self-expression, including makeup, this series is focused on care and grooming.