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VRAI vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: VRAI Swap brands

VRAI

United States Founded 2014

Minimal & basics · Polished & dressy · Trends & youth culture

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    BERLUTI shows a stronger emphasis

  • Trends & youth culture

    VRAI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • VRAI (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of VRAI and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • VRAI
  • BERLUTI
Minimal & basics
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
VRAI：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
VRAI
BERLUTI
Country United States France
Founded 2014 1895
Category Accessories Footwear
Other categories — Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

VRAI

No information is available.

BERLUTI

Collaborations

VRAI

  • 2021-09-13

    Givenchy

    A joint high jewelry collaboration between VRAI and Givenchy Haute Couture. The G-Chain bracelet (diamonds × recycled gold) was specially made and worn at the Met Gala 2021 event.

VRAI collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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