context-LABEL is a denim label launched in 2021 as “context by ANACHRONORM” by ANACHRONORM, a Japanese brand from Okayama. It was established by ANACHRONORM director Tomoki Tanushi as a brand that extracts the “context” he has sensed throughout his own journey and interprets it from a new perspective, without being bound by conventional ways of making things. Centered on denim materials, it offers pants and denim jackets using the processing techniques that are part of ANACHRONORM’s identity. Through treatments such as one-wash, aging processes, and remaking, it reconstructs traditional manufacturing backgrounds into contemporary products.
Concept
Extracting and reconstructing the "context"