cooomy.

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Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Bring the joy of styling to underwear.

cooomy. is a new underwear line launched in July 2025 under GOCOCi, developed by Japan’s Wacoal. With the theme of making underwear and clothing “borderless,” it focuses on items such as bras, bra tops, shorts, and cup-in camisoles. It offers products that can be layered and styled like clothing, rather than worn only as underwear, with the aim of enabling free styling to suit individual preferences, styles, and moods. As one of GOCOCi’s three lines, it centers on wireless items.

Concept

Making underwear and clothing borderless

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

GOCOCi

Parent brand

Clothing

A line that develops the connection between underwear and outerwear

cooomy. is a new line that debuted from GOCOCi in July 2025, developed around the theme of

cooomy. is a new line that debuted from GOCOCi in July 2025, developed around the theme of blurring the boundaries between underwear and clothing. Its bras and bra tops are designed to be worn not only as underwear but also as layered pieces or standalone fashion items, and the range includes products incorporating lace, ribbed textures, and sporty elements. While Inner Base serves as the foundation for clothing and Mix and Match is designed to coordinate with outerwear, cooomy. is positioned within GOCOCi as the line that pushes the boundary with outerwear the furthest.

2016 Parent brand

GOCOCi

Clothing

A line that develops the connection between underwear and outerwear

cooomy. is a new line that debuted from GOCOCi in July 2025, developed around the theme of