GOCOCi

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Overview

Tagline

Feel lighter, make fashion more fun
GOCOCi is a Japanese wireless innerwear brand launched by Wacoal in July 2016. Centered on bras, bra tops, panties, and sanitary panties, the brand pursues comfortable wear and a beautiful silhouette. In the Spring/Summer 2025 season, it became an independent brand, separating from a group within the Wacoal brand. With the concept “Enjoy fashion as you wish, without underwires,” it presents underwear as a starting point for fashion. It offers three lines—Inner Base, Mix and Match, and cooomy.—with items to enjoy whether visible or not.

Concept

Enjoy fashion as you wish, without underwires

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2025
2025 Sub-brand
Inner Base
Clothing

A foundational line for supporting basic clothing

With GOCOCi’s Spring/Summer 2025 renewal, it was reorganized as the core line for wearing

With GOCOCi’s Spring/Summer 2025 renewal, it was reorganized as the core line for wearing basic outer garments such as T-shirts neatly. Centered on reduced show-through, comfort provided by materials, and a clean silhouette, it offers bras, bra tops, shorts, and other items intended not primarily to be seen, but to provide a foundation for clothing. In contrast to Mix and Match, which proposes styling pieces to be shown in coordination with fashion, and cooomy., which expands the boundary between innerwear and outerwear, it is positioned as the foundational line that directly delivers GOCOCi’s functional value.

2025 Sub-brand
Mix and Match
Clothing

A proposed line for styling that is meant to be seen

As part of GOCOCi’s Spring/Summer 2025 renewal, this line was developed as an option to ch

As part of GOCOCi’s Spring/Summer 2025 renewal, this line was developed as an option to choose according to outerwear shapes and styles that reveal the skin. It offers items that combine designs suitable for wearing whether visible or concealed, including bandeau, double-strap, and ribbed styles, with the fit characteristic of wire-free construction. In contrast to Inner Base, which provides a foundation beneath basic clothing, this intermediate line broadens coordination options with sheer and off-the-shoulder garments and carries GOCOCi’s fashion proposals.

2025 Sub-brand
cooomy.
Clothing

A line that develops the connection between underwear and outerwear

cooomy. is a new line that debuted from GOCOCi in July 2025, developed around the theme of

cooomy. is a new line that debuted from GOCOCi in July 2025, developed around the theme of blurring the boundaries between underwear and clothing. Its bras and bra tops are designed to be worn not only as underwear but also as layered pieces or standalone fashion items, and the range includes products incorporating lace, ribbed textures, and sporty elements. While Inner Base serves as the foundation for clothing and Mix and Match is designed to coordinate with outerwear, cooomy. is positioned within GOCOCi as the line that pushes the boundary with outerwear the furthest.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GOCOCi

Country of origin, founding year, categories and parent brands.

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