Tagline
INSPIRED BY AN ENDLESS CONSUMPTION CYCLE.
Cost per Kilo is a fashion brand that began in Seoul, South Korea, in 2018 and officially launched on March 15, 2019. It was founded by Gu Min-hyeong of HENZ/MODECI, Sleepwalker designer Lee Hyeon-seok and Lee In-woo, and Lee Eun-hyeok of KASINA, among others. Lee Hyeon-seok and Lee In-woo oversee product design. Centered on menswear, the brand presents collections that blend streetwear with vintage avant-garde. Taking the overconsumption, disposal, and circulation of clothing as its starting point, it espouses the belief that rediscovering the appeal of discarded clothes and making garments to be worn for a long time are the producer’s responsibility. Intentional aging, vintage prints, and reworking are its signatures.
Concept
It is the producer’s responsibility to make clothes that will be cherished for a long time.