Tagline
The magic of cotton for enjoying cuteness
CottonPrincess is a Japanese lingerie brand developed by Izumi Co., Ltd., an underwear manufacturer founded in 1959. In 2017, around the time the company launched its e-commerce business, izumi BODY LABO, it applied to register and registered the CottonPrincess trademark. The brand offers underwear for women with an emphasis on cotton materials. Its philosophy is to provide “a comfortable time wrapped in underwear chosen by the skin” and to help women “love their true selves more and more.” With cotton at its core, it pursues both cuteness and comfort when worn. The company’s official website continues to list it as one of its brands.
Concept
Facing my skin, I find “a comfortable time” wrapped in underwear chosen by my skin—and learn to love my true self more and more.