Culture Medium is a Japanese fashion brand planned, manufactured, and sold by Upstart Co., Ltd., based in Tokyo. Centered on casual wear, it has offered clothing for women and men incorporating girly, boyish, and street elements. Its brand theme is “Clothing free from constraints of gender and age.” It offers a wide range of everyday wear, including tops, outerwear, bottoms, and dresses, and is distributed through physical stores and online as one of Upstart’s original brands.
Concept
Clothing free from constraints of gender and age