Tagline
A fleeting moment of happiness.
daily CLIP is a natural lifestyle goods brand developed by Adastria, which began opening stores in spring 2023. It offers goods centered on natural materials at affordable price points, proposing a “comfortable way of living” for spending each day peacefully. With “enjoy,” “decorate,” and “tidy” as keywords, its lineup is organized around themes such as “One-of-a-Kind Small Plates,” “My Life with Baskets,” and “Everyday Tableware Market.”
Concept
For daily CLIP, a day is made up of fleeting moments: pausing to think, to feel, to notice, or to rest. Its products are created to enrich the spaces these moments leave in everyday life. The brand regards the enrichment of ordinary, small moments as the greatest happiness of the present. It carefully clips and accumulates the joys found in fleeting moments; this is daily CLIP.