DAIRIKU is a Japanese fashion brand founded in August 2017 by designer Dairiku Okamoto, who is from Nara Prefecture. Based in Tokyo, it offers ready-to-wear for men and women. Guided by the principle, “We want to create clothes that convey roots and stories,” the brand presents narrative-driven collections each season, drawing inspiration from Okamoto’s own experiences, vintage culture, and film. It held its first runway show at New York Fashion Week in 2017 and received the TOKYO FASHION AWARD 2022 in 2021, continuing to present its collections in Japan and abroad.
Concept
We want to create clothes that convey roots and stories.