DALLA is a women’s fashion brand operating in Japan. It offers dresses, coordinated sets, tops, bottoms, outerwear, shoes, accessories, and other items online. The brand name means “different” in Korean, and the brand emphasizes valuing each person’s individuality and appeal. Based on the idea “I am me, and you are you,” it selects clothing and accessories that allow people to be themselves, going beyond simply being cute. The founding year and founder cannot be confirmed through official information.
Concept
The concept is to value each person’s individuality and appeal. “I am me, and you are you. I am special and wonderful just as I am♡” The brand aims to select clothing and accessories that help people be themselves.