Tagline
A special dress for special occasions.
darial is a Japanese occasion dress brand launched in Tokyo in 2016. It offers dresses, one-piece dresses, pantsuits, tops, bags, and accessories for formal occasions such as weddings, after-parties, parties, and school entrance ceremonies, as well as everyday semi-occasion wear. Inspired by the dahlia’s flower meanings of “splendor” and “elegance,” the brand offers items at accessible price points for women who value their own lifestyles. It continues to sell its products through its official online store and other channels.
Concept
Occasion dresses with an elegant presence, like dahlias blooming alongside you