Tagline
DEARMA begins to breathe when you wear it.
DEARMA is a Japanese women's fashion brand operated by Aries Co., Ltd., based in Suita, Osaka Prefecture. The operating company was established in September 1991. DEARMA primarily targets career-oriented women in their 40s and 50s, offering clothing as well as shoes, bags, stoles, and other items. The brand aims to elevate the beauty that emanates from within women to a more noble expression through high-quality materials and refined styling, and offers luxurious items suited to everyday life.
Concept
Rather than adorning the beauty that emanates from within women, the aim is to elevate it to a more noble expression through high-quality materials and refined styling.