Tagline
May we always be together, from the little moments of everyday life.
DEAR MY DEER is a lifestyle brand founded in Korea on May 2, 2018. It began as a bag brand and now offers a wide range of products, including bags, pouches, apparel, accessories, and lifestyle goods. The brand expresses the excitement and happiness felt in everyday life and while traveling through a deer character dressed like a person, with a focus on sharing the warmth of days worth remembering. Deer embroidery and lettering are its signature, and it also offers items designed for unisex use.
Concept
The brand expresses the excitement and happy moments experienced in everyday life and while traveling through an anthropomorphized deer. It proposes a lifestyle infused with DEAR MY DEER's distinctive mood, from the smallest moments onward.