Tagline
Glad I was born a girl!
DECORA PINKY'S is a brand based in Gifu Prefecture that focuses primarily on children's formalwear. Robe Co., Ltd., which handles planning and manufacturing, established Shichi Sewing Co., Ltd. in May 1964, with Koichi Shichi appointed representative director. DECORA PINKY'S puts forward the concept of “cute from every angle, 360 degrees,” and offers items for formal occasions such as kindergarten and school entrance ceremonies, Shichi-Go-San, and weddings, as well as cute items intended for everyday wear.
Concept
Cute from every angle, 360 degrees