Tagline
High-quality modern dresses with a relaxed mood and a sense of tension
Demikitte is a womenswear brand launched in Japan in 2010 by designer Yoshie Yasuhara. Based in Toshima, Tokyo, it develops capsule collections centered on dresses and offers styles suited to occasions ranging from formal events to everyday wear. Its stated aim is to create “high-quality modern dresses that convey a relaxed mood within a sense of tension,” and its philosophy is to make clothing that balances the everyday and the extraordinary, as well as a sense of tension and comfort. The brand is committed to Japanese craftsmanship, with an emphasis on careful tailoring and seasonless, timeless clothing.
Concept
Clothing that moves between the everyday and the extraordinary is seasonless, unconstrained by the seasons. Timeless clothing broadens the range of occasions through different ways of styling. Effortless clothing is smart and comfortable while retaining a sense of tension. The brand values the meticulous tailoring and processes of Japanese craftsmanship, aims to make good clothing with care, and pursues clothing that brings a sense of happiness when worn.