DETAILS is a fashion brand founded in Japan in April 2007 by designer Masashi Kubota. The brand name means “parts in relation to the whole” or “details,” and the brand offers bags and accessories alongside clothing. With an ironic approach to making things as its concept, it releases items at irregular intervals and expresses the “now” as perceived by its director, without being bound by trends. Masashi Kubota was also involved in launching the menswear brand soe.
Concept
An ironic approach to making things