DEWE HEART DEWE

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Overview

DEWE HEART DEWE is a women’s brand based in Seoul, South Korea, created by Kim Jin-young and Lee Su-young. It launched in January 2018 as the second brand of DEW E DEW E, which is run by the two designers. Inheriting the main line’s romantic sensibility, it centers on a “Modern Romantic Look” that is easy to incorporate into everyday wear, offering dresses, tops, knitwear, accessories, and more. In 2021, it also expanded its accessories line, growing into a brand that offers clothing and fashion accessories.

Concept

Modern Romantic Look

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1 brands
Founded
2014
2014 Parent brand
DEWEDEWE
Clothing

A second line that extends romantic elements into everyday wear

A second label that extends DEW E DEW E’s romantic approach to clothing into everyday ward

A second label that extends DEW E DEW E’s romantic approach to clothing into everyday wardrobes and accessories. While the main line is presented around seasonal narratives and collections, DEWE HEART DEWE translates the brand’s feminine, retro elements—such as babydoll dresses, puff sleeves, gathers, lace, ribbons, and Art Nouveau-style decoration—into easy-to-wear items. Accessories were also offered for Spring/Summer 2021, presenting elements of the brand beyond clothing. While Ready-To-Rose serves universality, centered on unisex T-shirts, this line is positioned around feminine daily wear and accessories.

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