DEWEDEWE

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Overview

DEW E DEW E is a Korean brand focused on womenswear, founded in Seoul in 2014 by designers Kim Jinyoung and Lee Sooyoung. The brand name combines “DUO,” “NEW,” and “two Es,” meaning “two people create something new.” With Romantic Chic as its core concept, the brand presents collections centered on retro, femininity, and comfort. Each season, it introduces a theme inspired by culture and stories, and it also participates in Seoul Fashion Week. The brand also develops spin-off lines such as Lady to Rose.

Concept

Romantic Chic

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2018-2019
2018 Sub-brand
DEWE HEART DEWE
Clothing

A second line that extends romantic elements into everyday wear

A second label that extends DEW E DEW E’s romantic approach to clothing into everyday ward

A second label that extends DEW E DEW E’s romantic approach to clothing into everyday wardrobes and accessories. While the main line is presented around seasonal narratives and collections, DEWE HEART DEWE translates the brand’s feminine, retro elements—such as babydoll dresses, puff sleeves, gathers, lace, ribbons, and Art Nouveau-style decoration—into easy-to-wear items. Accessories were also offered for Spring/Summer 2021, presenting elements of the brand beyond clothing. While Ready-To-Rose serves universality, centered on unisex T-shirts, this line is positioned around feminine daily wear and accessories.

2019 Sub-brand
Ready-To-Rose
Clothing

A derivative line focused on everyday wear through unisex T-shirts

A ready-to-wear–oriented derivative label launched in 2019, originating with T-shirts pres

A ready-to-wear–oriented derivative label launched in 2019, originating with T-shirts presented in a DEW E DEW E collection. Its name was inspired by “ready-to-wear,” and the label puts forward universal designs and comfortable fits intended for everyday wear by a wide range of people. It offers unisex styles in sizes M–XL and is centered on T-shirts treated with embroidery, sequins, patches, and other embellishments. While the main line’s seasonal collections convey narratives and propose womenswear, and DEWE HEART DEWE focuses on feminine daily wear and accessories, this line broadens the brand’s reach through basic casual items that are not limited by gender.

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Frequently asked questions about DEWEDEWE

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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