Tagline
We convey our temperature.
DGRE is a men's casual brand founded in Seoul, South Korea, in 2018 by Kim Kyung-hwan. Its name comes from “Degree,” a unit of temperature. Using “a temperature that can be touched” as its key phrase, the brand draws inspiration from London's streets, architecture, and art, and reinterprets European vintage, workwear, and military styles for contemporary clothing. Centered on simple silhouettes, neutral colors, and attention to materials and construction, it offers basic and essential wear combining classic and casual styles.
Concept
Creating “a temperature that can be touched,” the brand reinterprets workwear and military styles for the present and pursues sustainability through basic and essential items designed to be worn for a long time.